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Fair Mechanics Blog
Connecting Smart Shoppers With Honest Mechanics
Good Marketing is Good Business: What is a USP?
Upon first glance, USP appears to be a careless typo in reference to a speedy delivery service, notorious for brown box trucks and shorts-sporting employees. Not only is it not a typo, it is the key to your business’s success in the competitive marketplace. USP= Unique Selling Proposition. Unique: it must stand out. Selling: [...]
Good Marketing is Good Business: Becoming Preeminent
You are an auto mechanic. Fancy slogans, slick tactics, and smooth sales lines are likely not on the top of your priority list. You are in the business of the rubber hitting the road, literally. The Folgers brewing in the waiting room may be hours stale but you are not in the latte fixing [...]
Long Live Your Lexus: Routine Maintenance Extends Your Auto’s Life
Are you taking good care of your car? Giving it a pep talk every morning? Scratching behind the mirrors? Calling it by pet names? If only it were that easy! Keeping your car perpetually happy and humming down the interstate means recognizing that you’re in a relationship with a mechanically needy machine. Your vehicle [...]
The Smell-Good Car: Prevention and Air Fresheners
It’s time to stop and smell the …sniff…sniff…what is that odor? How often have you wrinkled your nose as you got in your car? If you’re like most people, your ride quickly lost that new car smell—or never had it! Sure, the dog and fast-food eating friends who ride shotgun certainly contribute, but you are [...]
Mechanic’s Introduction to FairMechanics.com
By now, you’re probably familiar with the vision of FairMechanics.com, but just in case you’re new to our little corner of the internet, we’ll give you a quick summary. FairMechanics.com exists to connect smart shoppers with honest mechanics. Not everybody is an expert when it comes to unreliable transmissions and misfiring pistons. And even smaller [...]
Shopper’s Introduction to Fair Mechanics
Now that you’ve had a chance to check out FairMechanics.com, you might be wondering when it’s coming to your city. Who doesn’t want to save money on auto repairs and routine maintenance, right? Beginning in January 2013, we’re rolling out gradually in the Southeast. We’ll be spreading to major and medium-sized cities from there. If [...]
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